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Two Genesis by Champion Modular Homes Built in One Day on Delmar Street, North End Village, Detroit
Southeast Michigan-Based Companies Demonstrate How Modular Building Can Quickly Improve Detroit’s Housing Stock, Providing an Affordable Choice and Changing Lives

AUBURN HILLS, Mich. July 12, 2007 – On Delmar Street in North End Village, Detroit, two Genesis by Champion Modular Homes were built as part of a demonstration to show how quickly modular building can improve Detroit’s housing stock, provide affordable housing and change lives and communities.

Two single-family Genesis by Champion Modular Homes, constructed off-site at its Topeka, Ind. Manufacturing facility, were erected by M & M Construction. First to be erected was a two-story 1,800 square-foot, three-bedroom, and two-bath home. Its four modules were lifted onto the home’s foundation and placed together in the span of about two to three hours. The second home, a 1,900 square-foot, three bedroom and 2 bath ranch was assembled in two modules in similar fashion. In the next 30-45 days, M & M Construction will complete finish carpentry, siding, front porches, utility hookups, roof shingling and garages.

North End Village, a HomeFirstTM Certified neighborhood, has been identified as one of six areas slated for transformation as part of the “Next Detroit Neighborhood Initiative”, a five-year strategy focusing on rejuvenation of Detroit neighborhoods into vibrant areas for citizens.

While existing homes are available in the area, empty lots are also the norm. “Modular construction is the ideal solution for urban areas to quickly turn around communities, and peoples’ lives,” said Bill Griffiths, president, chairman and CEO of Champion Enterprises. “It is the only form of building that can accomplish so much in so little time.”

M & M’s Deric Aube agrees. “As the builder, one of the many reasons we use modulars in urban-infill areas is that we often run across unusual and unique shaped lots, with tight spaces surrounding them. Genesis Homes, as the manufacturer, can design floorplans for us just to fit those unique situations and lots, as well as design exteriors that fit with the architecture of more established homes next door or nearby.” He also adds that modular homes can be “shoe-horned” into tight spaces without disrupting the surrounding homes and vegetation. “We can lift the home with a crane into these tight locations, eliminating the space requirements, noise and increased activity associated with site-building,” he concludes.

Representing groups and Southeast Michigan-based companies involved in the demonstration were:
  • Dave Bing, co-chair of Next Detroit Neighborhood Initiative
  • Kenny Lipschutz, managing partner of North End Village
  • Bill Griffiths, president, chairman, and CEO of Champion Enterprises, Inc.
  • Deric Aube, construction manager of M & M Construction
  • Ms. Anika Goss-Foster, Director, Philanthropic Affairs, City of Detroit, Mayor’s office
The families who are purchasing these and other homes in the neighborhood joined them.

For more information on Genesis by Champion, visit www.genesishomes.com.

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